![]() Users who engage with rewarded video ads are 4X more likely to make an in-app purchase than those who don’t. 30-day retention rates on rewarded video ads Gamers who watched an FSI (Full-Screen Interstitial) rewarded ad in the first week of app use had a 53% retention rate, which is more than 300% over the average. Rewarded video ads hold the power to increase mobile app retention by 4X, a study by IronSource revealed. Kevel - Build a custom ad server in just weeks.Bidease - #1 DSP for mobile app marketers.RevX - Made for Growth, Built for App Marketers.Appska - Full-service performance marketing agency for your app.Remerge - Your partner for real app growth.PubMatic - The Future of Programmatic.And this led them to a 38% higher than average engagement rate after implementation. For example, Sydney-based game developers Not Doppler maximized engagement through well-placed ‘double-rewards’ variable ads in their game – ‘Earn to Die 2’. Users have to watch entire ads to the end to get their rewards. Types of ads displayed in a game – By genreīecause users can only claim their rewards when they watch an entire ad until the end, advertisers can glean many benefits from rewarded video ads. Then, appropriate targeting to ensure ads are well placed as part of the user experience. This should start with a focus on audience identification. To stand out from the competition, marketers should consider building user experience into their rewarded video strategy. It’s also the most popular advertising format for game developers. ![]() Users prefer the formatĪccording to the IAB, over 80% of users prefer this advertising format. But there are plenty of other plusses that we’ve outlined below. In-game rewarded video ads generate 40% of revenue. What are the benefits of rewarded video ads? And when they do it benefits advertisers and publishers with better engagement, retention, and higher revenues. This is likely because rewards help users to make in-game progress and stay engaged on apps. And, since 50% of gamers prefer rewarded video ads to paid and freemium mobile ads, they remain a popular format for mobile video. Rewards can include virtual currency, in-app discounts, extra lives, or the chance to unlock new gaming levels. Rewarded video ads are a type of incentivized advertising that rewards users for watching a promotional video. Plus, finish up by reviewing our comprehensive list of dynamic companies that you could approach for support in this area. With the benefits of better retention and engagement on offer, you’ll want to understand how this format works before considering how it could benefit you and your campaigns. If you’re a developer, publisher, or advertiser, this comprehensive review of rewarded video ads is for you.
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